The Real Reason Not All Towels Get You Dry

November 15, 2016

The Real Reason Not All Towels Get You Dry

Have you ever bought a towel that looked heavy and luxurious only to struggle to get dry and be left half damp with your t-shirt sticking to your back?

So what makes towels absorbent?

You've probably heard the term ‘GSM’ used when people talk towels.  GSM means grams per square metre and it tells you how much fabric is used in a towel.

The higher the GSM, the more material that has gone into each square metre of towel.

Some people think if there's more fabric that makes contact with your skin (higher gsm) then the towel’s more absorbent.

Ok, so when you choose a towel you should get the heaviest, thickest one to make sure it does it’s thing and gets you dry right?

Nope. Not true.

The real secret to absorbency is something called ‘wicking’.

Wicking is how quickly the water moves along the fibers to make room for more water to be absorbed.   The fibers in towels that are good at wicking keep the water moving through the towel.

When material isn't good at wicking the water is sluggish and stays put, clogging up the ends of the loops and making it harder for the towel to absorb more water.

So, it’s pretty simple really. The towel doesn’t need to be heavy to get you dry, it needs to be good at wicking.

Companies such as Adidas and Nike use high performance fabrics that are great at wicking to keep the sweat off your skin and allow it to evaporate through the material. 

Woviis work in the same way and in testing performed by the CSIRO, our 400gsm wovii wicked water through the material 4 x faster than the 550gsm cotton towel tested. 

So next time you go to grab a towel remember bigger isn't always better.

Stay dry,


Wovii Founder


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