In 2013 we found ourselves at the mercy of a very 'spirited' 2 year old who wanted to do everything herself.
We were bracing ourselves for bath time like we were going into battle. EVERY. SINGLE. NIGHT. 🤦🏻♀️
We went on the hunt for a super absorbent towel that was little enough for her to handle and we came up empty. Then we had an idea to head to the local camping shop to find a travel towel. We'd used them back in the more 'care-free' days pre-kids and thought we'd hit gold.
We found one and it was purple, we totally thought she'd go for it. 🙌
But........she hated the feel of it. She didn't care what colour it was it wasn't soft like a towel and she wasn't having a bar of it.
That's when we had the idea to create a towel that kids loved to snuggle into but would mean they could dry themselves. We wanted to make a towel that really would make life easier for families just like ours.
Soon after wovii launched we had parents asking for bigger sizes and so we launched the Jumbo wovii. They were loving woviis not just for home but for swimming training, family camping getaways and holidays.
We've gone from sending woviis around the globe from our kitchen table in our little country town with 2 kids around our feet to adding 2 more little ones to our tribe and having a distribution centre in Melbourne.
I can't wait to continue spreading the word about woviis to other water loving families and hopefully we can help make their lives a little lighter.
From our crazy tribe to you and yours,
Jen Daniels : Wovii Founder