The wovii journey started in 2013 with a spirited 2-year old, insistent on drying herself at bath time. On the search for the perfect toddler towel, Queensland mum Jen Daniels had the idea to create a towel that kids loved to snuggle into, to dry themselves and that would dry fast. Jen wanted to make a towel that really would make life easier for families.
And the wovii towel was born.
Soon after wovii launched, parents across Australia were asking for bigger sizes and different colours. Aussie families were loving wovii too, a towel for all seasons. Just at home in chilly winter bathrooms, swimming at the beach, and perfect for the gym, camping and holidays too.
My Aussie family and I were huge fans.
We’ve been using wovii for many years. At home in the bathroom. For days by the pool. For family camping trips. And down at the gym. wovii was the perfect complement to our Australian family lifestyle. The softest, most versatile, most absorbent towel we’d ever used. Quick drying. Warm and snuggly. Lint-free. Super lightweight. We were hooked!
So when Jen announced her plans to move onto the next phase of her journey and that the product may no longer be available, we couldn’t let this Aussie success story go. As founder, Jen brought passion to wovii, passion that we share, and intend to continue sharing with families across the country.
For us, wovii represents the best of Australia. Simple, easy, fresh and uncomplicated. Perfect at home, perfect for the pool, beach, gym, camping, or on holidays.
We’re excited about our wovii future, and continuing the wovii journey with you.