About Wovii

A simple idea, born at bath time

Wovii started in 2013 with a pretty simple problem — a determined 2-year-old who wanted to dry herself.

Like most parents, we went looking for a towel that actually worked for real life. Something soft, easy to use, and quick to dry between uses. But nothing quite ticked all the boxes.

So we set out to create one.

That’s how Wovii began.

From kids’ towels to everyday essentials

What started as a solution for families quickly grew.

Parents across Australia began asking for bigger sizes, more colours, and towels that could go beyond the bathroom — to the beach, the pool, the gym, and on holidays.

Because once you use a towel that dries fast, packs small, and actually works… it’s hard to go back.

Today, Wovii towels are designed for everyday life — whether that’s at home, on the move, or outdoors.

Why we fell in love with Wovii

We were customers first.

Using Wovii at home, at the beach, on camping trips and at the gym — we saw how much easier they made things. No damp towels hanging around. No bulky bags. No sand sticking everywhere.

Just simple, practical towels that do what they should.

So when the opportunity came up to take over the business, we didn’t hesitate.

What Wovii stands for

Wovii is built around a few simple ideas:

• Make everyday things easier
• Keep it practical and uncomplicated
• Design products that actually fit real life

Our towels are lightweight, quick-drying, and easy to use — designed to solve the small frustrations people have with traditional towels.

An Australian brand, made for how we live

We’re proudly Australian owned, and everything we do is shaped by how people actually live here — beach days, busy households, travel, and getting outdoors.

Wovii is made to move with you.

Customer first, always

We love our products — but we care even more about the people using them.

That’s why we focus on keeping things simple, helpful, and easy from start to finish. From your first visit to your next order, the goal is the same:

be the easiest brand to deal with.

Join thousands of happy customers

Thousands of Australians already use Wovii every day — at home, at the beach, and everywhere in between.

If you’re ready for a towel that actually works the way it should… you’re in the right place.