WHAT IS MICROFIBRE?
Microfibre is a high-performance synthetic material that has been around for decades and is commonly used in sportswear made by many famous brands because it’s lightweight and great at wicking.
Wicking is when the fabric is able pull water away from the skin, absorb it into the material and then release it through evaporation.
Microfibre is great at wicking because it’s fibers are microscopic. The area between the tiny fibres creates a pull that draws water through the fabric.
HOW DOES THAT RELATE TO TOWELS?
1. ULTRA ABSORBENT
When water is pulled through the towel it’s able to absorb more water quickly, giving it maximum drying power.
Being ultra absorbent means you don't need to rub to get dry. This makes it ideal for sensitive skin, especially eczema, and stops you damaging your hair by rubbing it when it's wet.
2. QUICK DRYING
By spreading water out through the towel, and not allowing it to get water logged, it's able to evaporate quickly and the towel gets dry fast.
There's no need to add chemicals to your wash to stop towels from being stiff and scratchy or spend hours running the tumble dryer to get them dry: that's a whole lot easier on the environment.